From Passion to Purpose
Greta’s journey into coaching stems from a deep passion for helping ambitious entrepreneurial women align their lives with their core values. Witnessing the struggles of women striving tirelessly yet never quite achieving the fulfillment they deserve inspired her to create a holistic coaching space where transformation is possible. She observed how the lack of synergy between spiritual, emotional, physical, financial, and relational well-being often left women feeling disjointed and overwhelmed.
To address this gap, Greta not only offers holistic coaching for clarity and confidence but also practical business execution services, such as website design and brand strategy. This combination ensures her clients have all the tools they need to bring their vision to life without juggling multiple services. Her goal is simple: to empower women to create harmonious, purpose-driven lives where business and personal growth coexist seamlessly.
A Butterfly’s Journey
Greta’s coaching philosophy is beautifully encapsulated in the metaphor of a butterfly’s transformation. She describes the coaching process as unfolding through four stages:
- Egg (The Seed of Possibility): This is the beginning of an idea or dream, where potential awaits nurturing. Greta helps clients gain clarity and identify foundational steps for growth.
- Caterpillar (Growth and Exploration): In this stage, clients actively explore possibilities, stretch their comfort zones, and gather the resources they need for deeper transformation.
- Cocoon (Reflection and Transformation): Clients undergo internal work, confront limiting beliefs, and refine their vision. Greta guides them through this introspective phase, equipping them to emerge stronger.
- Butterfly (Emergence and Empowerment): At this stage, clients embrace their newfound resilience and purpose, soaring into their potential and achieving their dreams.
Through this process, Greta helps her clients understand that transformation is a layered journey, requiring patience and intentional action at every stage.
Clients come to Greta looking for alignment between their personal values and professional ambitions. They want to overcome barriers, create harmony in their lives, and thrive holistically. Greta provides the structured guidance and compassionate support they need to bridge the gap between who they are and who they want to become.
Here’s just one example…
One of Greta’s clients, a licensed therapist, found herself at a crossroads. She was in the process of closing her private therapy practice but felt uncertain about what was next. She made it clear that she had no intention of using social media, writing a blog, building an email list, or leveraging platforms like YouTube or Zoom.
With Greta’s coaching, she gained the clarity, direction and confidence to reimagine her career path in a way that aligned with her strengths and newfound vision.
The result? She launched a successful program called Minding Mondays, delivered via Zoom, to help women clear mental clutter and step into greater clarity and purpose.
Today, she not only has a strong online presence but excels in all the areas she once avoided—social media, blogging, email marketing, and online platforms. Her skill level is impeccable, and she is now fully equipped to navigate the digital space with ease.
Greta continued coaching her through the next phase of her journey, guiding her as she transitioned into becoming an award-winning co-author alongside her 10-year-old daughter—a transformation that highlights the power of vision, guidance, and intentional action.
As a trauma-informed coach, Greta creates a safe, empathetic environment for her clients, recognizing how past experiences shape current behaviors and challenges.
She emphasizes:
- Creating a space for exploration without judgment.
- Avoiding retraumatization by being sensitive to client boundaries and triggers.
- Supporting healing by fostering empowerment and choice.
“My goal is to help women uncover the version of themselves they’ve always desired to be—strong, confident, and unapologetically whole. Through my coaching, I guide them not just to survive but to thrive. Together, we align their values, passions, and ambitions, creating a life that feels authentic and fulfilling.”