8: Craft Your Personal Brand

Crafting Your Personal Brand

You are selling a relationship. Your ideal clients are looking for someone they can relate to. That’s why your personal brand as a coach must be non-negotiable. By positioning yourself as someone who “gets” your ideal client, people are much more willing to trust and respect you as their go-to resource. It’s not just what you say in sessions or the content you publish. Every aspect of your appearance imparts meaning. This course walks you through the process of crafting a solidly constructed brand. It’s time to put YOU front and center.

 

In this course, you will:

  • Learn about the key branding elements
  • Craft your own unique brand identity with archetypes
  • Create a mood board
  • Compile a Brand Style Guide to ensure consistency throughout your materials and communicate effectively with graphic artists
  • Choose your colors, font styles, symbols and imagery
  • Begin to create your logo
  • Touch upon your brand voice

 

Handouts:

Prior to starting this course download and read your course material. The audio/video content compliments and expands upon your reading material.

If you have questions please post them in the comments box below. Alternatively, you can post them inside of the private CoachPreneur Academy Facebook page.

 

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