In the last three modules, we have engaged in a rich exploration of your passions, purpose and what interests you most, took inventory of the skills, knowledge, experience and expertise you’d like most to share with the world and we started looking at how you might leverage your wealth of wisdom to create change in the world, in particular looking at:
In addition we explored how you can apply what you are most passionate about to the different areas of a person’s life such as relationships, career, etc. Lastly, we identified and described your strategic audience using “egoic identifiers”, so the people who you are most interested in helping and who want and/or need you the most can hear you call their name with your marketing endeavors!
Next up… we are going get strategic by identifying the ULTIMATE RESULTS that matter most to your Strategic Audience as we progress toward finalizing your Signature Solution.
First, it’s important to know that people do not buy you or your process, what they buy is the end result they desire. Although who you are and your way of helping them is definitely part of the decision, this information alone isn’t going to get you to record sales, unless you are putting thousands of dollars into your marketing and branding so they can’t forget you!
Because people pay for results we are going to focus on the four most important types of results that people seek and ensure that your Signature Solution speaks at this level.
There are 4 types of results people seek: