Your Personal Brand (Visual & Voice)

Crafting Your Personal Brand

You are selling a relationship. Your ideal clients are looking for someone they can relate to. That’s why your personal brand as a coach must be non-negotiable. By positioning yourself as someone who “gets” your ideal client, people are much more willing to trust and respect you as their go-to resource. It’s not just what you say in sessions or the content you publish. Every aspect of your appearance imparts meaning. This course walks you through the process of crafting a solidly constructed brand. It’s time to put YOU front and center.

In this course, you will:

  • Learn about the key branding elements
  • Craft your own unique brand identity with archetypes
  • Create a mood board
  • Compile a Brand Style Guide to ensure consistency throughout your materials and communicate effectively with graphic artists
  • Choose your colors, font styles, symbols and imagery
  • Begin to create your logo
  • Touch upon your brand voice
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