Your Personal Brand (Visual & Voice)
Crafting Your Personal Brand
You are selling a relationship. Your ideal clients are looking for someone they can relate to. That’s why your personal brand as a coach must be non-negotiable. By positioning yourself as someone who “gets” your ideal client, people are much more willing to trust and respect you as their go-to resource. It’s not just what you say in sessions or the content you publish. Every aspect of your appearance imparts meaning. This course walks you through the process of crafting a solidly constructed brand. It’s time to put YOU front and center.
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In this course, you will:
- Learn about the key branding elements
- Craft your own unique brand identity with archetypes
- Create a mood board
- Compile a Brand Style Guide to ensure consistency throughout your materials and communicate effectively with graphic artists
- Choose your colors, font styles, symbols and imagery
- Begin to create your logo
- Touch upon your brand voice